SM Magnetics is committed to advanced thinking in magnetic design and solutions.  We are focused on our core competency of permanent magnets and magnetic assemblies.  

About Us

SM Magnetics is an innovative and solutions-oriented magnetics company.  Our knowledge and expertise is in permanent magnets and magnetic assemblies, but our ability to quickly understand your application and requirements goes beyond your typical magnetics company.


SM Magnetics started in 1999 as an online retailer by George Mizzell in Vestavia, Alabama.  This online retailer, and a division of SM Magnetics, is still going strong as SuperMagnetMan, offering magnets for sale and a huge inventory to choose from.  As the need for a variety of products evolved, so did the selection of magnets on SuperMagnetMan.  Today, SuperMagnetMan offers permanent magnets, halbach assemblies, and solutions for engineers, product designers, R&D, and innovators.  

George Mizzell, still works with customers using his magnetics engineering and his curiosity to understand complex magnetics issues quickly.  He has assisted countless corporate customers bring their designs from the concept phase to mass production.  George has also developed a following to his online videos for permanent magnets.  He continually pushes design capabilities and has the unique ability to find solutions with some of the most unique magnetic assemblies. 

During the early 2000’s it was obvious that the company was starting to experience growth in the “custom magnet and magnetic assembly” business due to George’s ability to provide great solutions to tough magnetic problems.  George sold a majority share of the company to individuals who had over 20+ years in the magnetics industry, and who complimented and contributed to the further growth of the company.  These individuals brought magnetics experience and company-owned magnet manufacturing and magnetic assembly facilities.  We now work with customers in virtually every industry and can offer engineering support, design services, and manufacturing capabilities from concept to mass production.

Who We Are Today

Our goal from “day one” has always been, and remains the same today, to work with every customer and supplier as a partner.  We know that listening and asking questions is critical to getting the correct solution.  It is important to treat everyone along the entire supply chain with respect and professionalism, and we will pursue solutions with advanced thinking and a use of technology advancements to optimize the magnetics within an application.

We have assisted customers in virtually every industry, and have counseled customers in some of the most complex magnet applications known.  Our customers have come to rely on us for assistance in material selection, design assistance, innovation, creativity, and knowledge in permanent magnets.  We are definitely committed to our “Customer as Partners” philosophy, and repeatedly have our customers tell us that we “think differently and provide solutions.” 

Our U.S. operation, which includes Engineering, Technical Sales, Marketing, Operations, Quality Control, and Administration, is located in Alabama.  Our Magnet Manufacturing, Magnetic Assembly, MIM Facilities, and Quality Management Systems are located in China. All of our China facilities hold certifications ISO 9001, 14001, 18001, and 27001.  A couple of our China factories are TS16949 for automotive, and ISO 13485 for medical. 

Globally we employ over 2,700 engineering, technical and assembly personnel.  We  are able to respond quickly to requests for engineering review, prototypes, ramp-up in manufacturing, and putting Quality Management Systems in place.  Our engineering staff continues to grow, but today is comprised of over 175 engineers with magnetic, electrical, motor development, mechanical, and industrial engineering expertise.

How can we assist you?  To talk with one of our technical sales staff, contact us.